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And thanks to innovations such as augmented reality and virtual reality, you can create realistic and immersive digital experiences that put booth visitors right in the middle of the action, just as if they were at a live event. Your virtual display can be set on an island in the middle of a lake, if that’s what works for your brand. In the digital world, very little is impossible. This creative freedom goes hand-in-hand with the possibility inherent in digital design. It can be anything you want it to be and anything that matches your brand environment. Your virtual trade show exhibit doesn’t have to look like a traditional physical display. And you’re not limited by the kinds of manufacturing materials that are available or feasible to use for booth construction. You’re not limited to a certain booth size or footprint. One major advantage of the virtual booth is that it actually lets you be more imaginative and more creative. That means adding a virtual booth to your show toolkit is definitely something to consider.įind Out > (Nearly) Anything Goes in the Digital World

In some ways, a virtual trade show exhibit can represent a huge opportunity for your brand. While some of these benefits are about the digital aspects of the event, others relate to the trade show booth itself. The truth is, while virtual shows are very different from live ones, they hold their own, with plenty of unique benefits for both exhibitors and attendees. They can still feel a little like a second-best option in comparison to physical events. For some organizations and individuals, it may be difficult to see the benefits of exhibiting at virtual shows. The virtual side of the trade show industry is still in its infancy. What kinds of design features and content will attract and engage booth visitors? Going Virtual Isn’t Second-Best: It’s an Opportunity

In the virtual trade show sphere, the field of booth design is new, and still developing-so it’s not necessarily easy to know what people will respond to. The biggest and most popular trade shows always generate plenty of publicity, not just around exciting product launches, but also inventive booth designs and creative content.